About Begiull

🧿 Bold accessories that turn eyes away 🧿

Begiull was born in 2020 in Barcelona as a therapy against monotony. Our name, which combines the word 'eye' in Basque (begi) and Catalan (ull), reflects our mission: to be the accessory that people use to capture attention in the way they desire. We design pieces that turn eyes away because we aim to be the tool that directs others’ ‘eyes’ toward what you want to highlight.

Our values

If there’s one thing that defines us, it’s that we are nonconformists. We refuse to settle for “the usual” or the conventional. That’s why every piece we create is the result of our creative, aesthetic, and meaningful nonconformity.

  • Creative Nonconformity

    We want every Begiull collection to be independent and limitless in creativity. Our mission is to explore new products and materials so we can continue innovating and experimenting.

  • Aesthetic Nonconformity

    At Begiull, you won’t find accessories that follow fleeting trends or anything reminiscent of fast fashion. We have our own personal style focused on originality, ensuring that each design is timeless and distinctive.

  • Meaningful Nonconformity

    Our collections tell a story and carry emotions you can relate to. We love telling stories through color, creativity, and accessories. In this way, we create pieces that not only adorn but also establish an emotional connection.

About me

My space to express creativity through stories, color and accessories.

My name is Iraide, I was born in 1996 in Portugalete (Bizkaia) and I have always felt a deep affinity for art and creativity.

I started studying Creation and Design at the University of the Basque Country, but after a year, I changed to Audiovisual Communication. Parallel to my degree, I obtained the title of Makeup Artist. I graduated in 2019 and moved to Barcelona to specialize in Audiovisual Montage.

Art has always been the central focus when choosing my professional path, and although sometimes I feel that my direction is not completely defined, I cannot imagine a life without expressing my creativity.